Filed under Marketing

As simple and well as Nature ourselves

Henry_david_thoreauSpiderman I can’t help but feel that Henry David Thoreau would have taken issue with Jacob consuming a $3 Spider-Man ice cream treat (with gumball eyes!) purchased from a truck 300 feet from the site of his simple cabin at Walden Pond.

Dollar Bill and the Aqua Teen Anger Force

First in a series highlighting my favorite grammatical errors. Of course, now I’m so paranoid that I will make an ironic grammatical error that I am frozen with terror. Power through, Ed.

When we were attending the Northborough Middle School (now the Robert E. Melican Middle School … note it’s not "Memorial" as he is still alive … and the re-naming, for some reason, was Dollar_bill_bradley_1 controversial, although I forget why) we were given an illustrated guide to common language errors in our english class (come to think of it, I believe the class was "language," since, as we know, the only language that counts is English). For the misplaced modifier, next to the phrase "I saw a dollar bill walking down the street" was an anthropomorphic dollar bill waving and walking. The correct usage, unless you are talking about "Dollar" Bill Bradley, is, "As I was walking down the street, I saw a dollar bill. Of course, dollar bills cannot walk. Sorry for the confusion."

Some other notes:

I am playing around with the Rhapsody "all you can eat" music subscription. I have been intrigued by the concept of subscription-based music … I figure it will help me to cut down on the number of impulse buys I make on iTunes if I can get all I want. Two downsides: 1) it is completely incompatible with my iPod; and 2) Renting music still seems kind of, I dunno, odd to me.  Well, to solve #1, I may have to invest in a Sansa MP3 player.

I was thinking of some guerilla marketing to promote a few of my clients — I dunno, maybe something along the lines of the WordPerfect logo in Lite Brite, but it has to look ominous during the day but whimsical and utterly harmless at night, and it should be stuck on the bottom of bridges … oh, and it should be giving me the finger! — but it seems it’s already been done. Good Lord, how would you like to be Peter Berdovsky tonight? One minute, you’re in your apartment, I dunno, making a stencil for some sidewalk art promoting Mountain Dew Code Red while listening to some techno or something, the next minute the Feds are at your door and your mugshot is up on boston.com … By the way, photos of him and his crew putting up the ATHF "art" are all over his site, zebbler.com. Somerville also got some props on the AP and CNN today given that a few installations took place in our fair city.

Speaking of marketing gone awry, check out the fama Web landing page — we’ve added our first graphic in our five-year history, that of our cake from last week’s fama birthday fest. There are a few photos of our party last week at Dillon’s up on Flickr.

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